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OBJECTIVE:
To highlight the strengths of Frank Community Farm's brand to build an understanding of the difference between neurodiversity awareness and neurodiversity acceptance.
PROBLEM:
In addition to any existing brand awareness issues, people aren't always willing to look past the surface-level that is Neurodiversity Awareness to reach an understanding that leads to Neurodiversity Acceptance. Awareness is easy, Acceptance is harder.
INSIGHT:
It is unacceptable to accept a “one size fits all” approach to inclusivity.
STRATEGY:
Frank Community Farm recognizes acceptance is the first step to creating a safe space for neurodivergent People.
THE CONCEPT:
We came up with “Ignorance leaves room for growth” as a way to confront a subject that is normally very hard to talk about. we wanted to empowered people to challenge their predispositions about neurodiversity representation by encouraging them to embrace acceptance .
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