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THE BACKGROUND:
Art Love was founded by 10-year-old Ava Rajappa, and our campaign targeted Ava's peers for an organized and sustainable effort. Check out the final pitch.
OBJECTIVE:
To inspire middle school students to become involved with Art Loves mission: provide as many art kits to underprivileged kids as possible within the Richmond Community.
PROBLEM:
Art Love's foundation is all over the place, when the problem is still on the home front.
INSIGHT:
Helping hands come in all sizes.
STRATEGY:
Kids have the power to create a better community, one kit at a time.
THE CONCEPT:
“START SMALL FOR A BIG IMPACT"
THE WORK:
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